7 Ways to Increase Your
Web Site Profits Using Audio
By Roger Weavers
1. Add Audio to Your Squeeze Pages
Squeeze pages, (or email capture pages) are entry pages
to your web site designed specifically to capture your visitors email
addresses. It has been proven that people may need to visit a web
site up to seven times before they feel comfortable enough to buy
something. Buy capturing their email address you can send them a
series of emails with useful information which will make them want to
visit your site again and again.
By adding and audio button to your squeeze page the
opt-in rate could be increased to up to 60%. If you use squeeze
pages try this out for your self. If you are not using squeeze pages
- you should be.
2. Add Audio to Your Guarantees
If you have a guarantee on your sales page, adding an
audio button along side will build the visitor's confidence and make their
buying decision a lot easier. Hearing some one say that they will
refund your money if you are not completely satisfied will be more
believable than just reading it.
3. Put Audio Testimonials on Your web Site
Another way to build credibility to to get your clients
or customers to record and audio testimonial. Either get them to
record a testimonial on their PC and email it to you or if you use a
service like
AudioGenerator your clients/customers can dial a free phone number and
record their testimonials over the telephone.
As with the guarantees and audio testimonial is far
more believable than a written one which could easily be made up.
4. Record Interviews and Tele-seminars
A great way to increase your credibility and give
yourself expert status is to record a tele-seminar or interview with an
expert in your field. This recording you could sell or give away to
your visitors or your subscribers.
5. Create Audio Products on CD
Putting audio products on CD gives them more perceived
value. If you sell the audios that you have created as downloadable
mp3s they will not have as much perceived value as if you sold them on a
CD with nice packaging. To add even more value you can include a
transcript of the audio on the CD.
6. Create Podcasts
Podcasts are downloadable mp3 audio files which are
normally given away but can be sold as well. Podcasts can be
promoted using RSS technology in much the same way as with blogs.
People will come back to your web site to listen to your latest podcast
and the content can encourage then to buy your products.
7. Produce Your Own Internet Radio Show
Finally to give yourself real expert status and
credibility why not start your own online radio show specialising in your
field. You could interview experts, record case studies and even
conduct phone-ins
I hope this has given you some more ideas on how to use
audio in increase your web site profits. The Internet is no longer
silent!
